<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>re:think your strategy</title>
	<atom:link href="http://classicnew.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://classicnew.wordpress.com</link>
	<description>snack size pearls of marketing wisdom</description>
	<lastBuildDate>Sat, 15 May 2010 01:18:16 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='classicnew.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://1.gravatar.com/blavatar/98a0ed49160da71ba667caa2b61f04af?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>re:think your strategy</title>
		<link>http://classicnew.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://classicnew.wordpress.com/osd.xml" title="re:think your strategy" />
	<atom:link rel='hub' href='http://classicnew.wordpress.com/?pushpress=hub'/>
		<item>
		<title>New Blog &#8211; Please Sign Up!</title>
		<link>http://classicnew.wordpress.com/2010/05/15/new-blog-please-sign-up/</link>
		<comments>http://classicnew.wordpress.com/2010/05/15/new-blog-please-sign-up/#comments</comments>
		<pubDate>Sat, 15 May 2010 01:18:16 +0000</pubDate>
		<dc:creator>re:think your strategy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://classicnew.wordpress.com/?p=84</guid>
		<description><![CDATA[Hi guys, I recently moved everything over to a new page to get the URL I wanted. Please sign up here! http://rethinkyourstrategy.wordpress.com/ Thanks and happy reading Olivia Filed under: Uncategorized<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=classicnew.wordpress.com&amp;blog=12709276&amp;post=84&amp;subd=classicnew&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://classicnew.wordpress.com/2010/05/15/new-blog-please-sign-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/66ad23f911cd65abe3cd74cd17a82ed1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">classicnew</media:title>
		</media:content>
	</item>
		<item>
		<title>Print budgets shift to social media</title>
		<link>http://classicnew.wordpress.com/2010/04/21/print-budgets-shift-to-social-media/</link>
		<comments>http://classicnew.wordpress.com/2010/04/21/print-budgets-shift-to-social-media/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 11:00:23 +0000</pubDate>
		<dc:creator>re:think your strategy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://classicnew.wordpress.com/?p=80</guid>
		<description><![CDATA[Almost half (47%) of businesses have shifted marketing spend from print to social media, a study conducted by Nielsen-Community Engine has found. The online survey of 347 Australian businesses found 70% intend to conduct some form of social media activity this year, compared with just 40% in 2008.  And it is not only print taking the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=classicnew.wordpress.com&amp;blog=12709276&amp;post=80&amp;subd=classicnew&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://classicnew.wordpress.com/2010/04/21/print-budgets-shift-to-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/66ad23f911cd65abe3cd74cd17a82ed1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">classicnew</media:title>
		</media:content>

		<media:content url="http://classicnew.files.wordpress.com/2010/04/newspaper-in-trash-can.jpg?w=300" medium="image">
			<media:title type="html">newspaper-in-trash-can</media:title>
		</media:content>
	</item>
		<item>
		<title>Facebook Introduces Community Pages, Hopes to Make Them “Best Collections Of Shared Knowledge”</title>
		<link>http://classicnew.wordpress.com/2010/04/20/facebook-introduces-community-pages-hopes-to-make-them-%e2%80%9cbest-collections-of-shared-knowledge%e2%80%9d/</link>
		<comments>http://classicnew.wordpress.com/2010/04/20/facebook-introduces-community-pages-hopes-to-make-them-%e2%80%9cbest-collections-of-shared-knowledge%e2%80%9d/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 11:50:37 +0000</pubDate>
		<dc:creator>re:think your strategy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://classicnew.wordpress.com/?p=77</guid>
		<description><![CDATA[Today, Facebook is announcing the first in a string of product launches that we’ll be seeing this week. We just reported that the site is about torevamp its Interests section. And today it’s also launching a new type of profile called Community Pages, as well as some new privacy options. Facebook’s somewhat-ambiguously titled ‘Pages’ are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=classicnew.wordpress.com&amp;blog=12709276&amp;post=77&amp;subd=classicnew&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://classicnew.wordpress.com/2010/04/20/facebook-introduces-community-pages-hopes-to-make-them-%e2%80%9cbest-collections-of-shared-knowledge%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/66ad23f911cd65abe3cd74cd17a82ed1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">classicnew</media:title>
		</media:content>

		<media:content url="http://classicnew.files.wordpress.com/2010/04/facebookcommunitypage.png" medium="image">
			<media:title type="html">facebookcommunitypage</media:title>
		</media:content>
	</item>
		<item>
		<title>iHoodie. Are we there yet? No.</title>
		<link>http://classicnew.wordpress.com/2010/04/17/ihoodie-are-we-there-yet-no/</link>
		<comments>http://classicnew.wordpress.com/2010/04/17/ihoodie-are-we-there-yet-no/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 10:27:06 +0000</pubDate>
		<dc:creator>re:think your strategy</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[hoodie]]></category>
		<category><![CDATA[jennifer darmour]]></category>
		<category><![CDATA[lilypad xbee]]></category>
		<category><![CDATA[ping]]></category>
		<category><![CDATA[wireless clothing]]></category>
		<category><![CDATA[wireless textiles]]></category>

		<guid isPermaLink="false">http://classicnew.wordpress.com/?p=69</guid>
		<description><![CDATA[OK, now this is taking it just a bit too far. Permission to speak freely? Granted? Thanks. The below link takes you to a page that describes a hoodie designed to keep the fashion conscious facebook addicts out there (and let's face it, it's a vast market) connected at all times... whilst I have complete faith in, say, those who own pet rocks or use vibration weight loss therapy to give this product some traction, I just can't sit here and say this innovation has a place in society.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=classicnew.wordpress.com&amp;blog=12709276&amp;post=69&amp;subd=classicnew&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://classicnew.wordpress.com/2010/04/17/ihoodie-are-we-there-yet-no/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/66ad23f911cd65abe3cd74cd17a82ed1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">classicnew</media:title>
		</media:content>

		<media:content url="http://classicnew.files.wordpress.com/2010/04/a-tap-on-the-shoulder.jpg" medium="image">
			<media:title type="html">A tap on the shoulder</media:title>
		</media:content>
	</item>
		<item>
		<title>Bloggers in the marketing mix</title>
		<link>http://classicnew.wordpress.com/2010/04/13/bloggers-in-the-marketing-mix/</link>
		<comments>http://classicnew.wordpress.com/2010/04/13/bloggers-in-the-marketing-mix/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 08:17:32 +0000</pubDate>
		<dc:creator>re:think your strategy</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[disney]]></category>
		<category><![CDATA[mr gadget]]></category>
		<category><![CDATA[planningwithkids]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[super kawaii mama]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://classicnew.wordpress.com/?p=57</guid>
		<description><![CDATA[Many bloggers have readership numbers that are larger than many traditional media platforms including magazines, newspapers, television and radio shows. Mr. Gadget, who writes daily about new gadgets and gizmos in the tech world, commands over 170,000 reads per month. If that were to be ranked against the nine magazines in Pacific Magazines’ computer genre stable, it would slot in just behind number two. Not too shabby. SuperKawaiiMama on the other hand is one of Australia’s most recognized fashion bloggers. Her unique and clearly identifiable style often gets her stopped on the street for photos. With over 130,000 monthly blog reads she is not too far behind popular fashion journal Grazia. And finally one of Australia’s biggest parenting bloggers PlanningWithKids receives over 65,000 monthly blog reads which is only a few pegs back from the leading parenting print publications in this country. It is also important to note that blog readers are influential people in their own right. Given that they care so much about a particular subject, so as to be constant consumers of blogged content, the readers themselves become opinion leaders in their own circles. The viral implications of a blog marketing campaign therefore make it an even more attractive proposition for marketers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=classicnew.wordpress.com&amp;blog=12709276&amp;post=57&amp;subd=classicnew&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://classicnew.wordpress.com/2010/04/13/bloggers-in-the-marketing-mix/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/66ad23f911cd65abe3cd74cd17a82ed1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">classicnew</media:title>
		</media:content>

		<media:content url="http://classicnew.files.wordpress.com/2010/04/0518covdc.gif" medium="image">
			<media:title type="html">0518covdc</media:title>
		</media:content>
	</item>
		<item>
		<title>Ten Ways for Growing Businesses to Use LinkedIn</title>
		<link>http://classicnew.wordpress.com/2010/04/12/ten-ways-for-growing-businesses-to-use-linkedin/</link>
		<comments>http://classicnew.wordpress.com/2010/04/12/ten-ways-for-growing-businesses-to-use-linkedin/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 11:45:35 +0000</pubDate>
		<dc:creator>re:think your strategy</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[professional networking]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://classicnew.wordpress.com/?p=51</guid>
		<description><![CDATA[When I first blogged about ten ways to use LinkedIn, the site had 8.5 million total users worldwide. I’m told that now there are over twelve million small-business people on LinkedIn, which is roughly 20 percent of its total user base.

Many of these small-business people are using the site in ways you’d commonly imagine: finding leads, growing their business globally, or finding the right vendors. My buddies at LinkedIn recently provided me a list of ten additional ways small businesses can use LinkedIn.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=classicnew.wordpress.com&amp;blog=12709276&amp;post=51&amp;subd=classicnew&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://classicnew.wordpress.com/2010/04/12/ten-ways-for-growing-businesses-to-use-linkedin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/66ad23f911cd65abe3cd74cd17a82ed1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">classicnew</media:title>
		</media:content>

		<media:content url="http://classicnew.files.wordpress.com/2010/04/linkedin-logo1.jpg?w=100" medium="image">
			<media:title type="html">linkedin-logo</media:title>
		</media:content>
	</item>
		<item>
		<title>Top 142 Social Marketing Blogs on the Web</title>
		<link>http://classicnew.wordpress.com/2010/04/11/top-142-social-marketing-blogs-on-the-web/</link>
		<comments>http://classicnew.wordpress.com/2010/04/11/top-142-social-marketing-blogs-on-the-web/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 04:36:28 +0000</pubDate>
		<dc:creator>re:think your strategy</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[best of social media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://classicnew.wordpress.com/?p=33</guid>
		<description><![CDATA[Below is the most complete list I’ve ever seen of the top social marketing blogs.

We created it because it is a list that is much needed by marketers who want to get great news, opinions, and insights by credible, popular bloggers and experts in social marketing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=classicnew.wordpress.com&amp;blog=12709276&amp;post=33&amp;subd=classicnew&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://classicnew.wordpress.com/2010/04/11/top-142-social-marketing-blogs-on-the-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/66ad23f911cd65abe3cd74cd17a82ed1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">classicnew</media:title>
		</media:content>

		<media:content url="http://classicnew.files.wordpress.com/2010/04/blog-board-1.jpg" medium="image">
			<media:title type="html">blog board-1</media:title>
		</media:content>
	</item>
		<item>
		<title>HANDS ON OR HANDS OFF? THE SOCIAL MEDIA BALANCING ACT</title>
		<link>http://classicnew.wordpress.com/2010/04/05/hands-on-or-hands-off-the-social-media-balancing-act/</link>
		<comments>http://classicnew.wordpress.com/2010/04/05/hands-on-or-hands-off-the-social-media-balancing-act/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 02:18:45 +0000</pubDate>
		<dc:creator>re:think your strategy</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[brand manager]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chevrolet]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[isnack 2.0]]></category>
		<category><![CDATA[negative blogs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[vegemite]]></category>

		<guid isPermaLink="false">http://classicnew.wordpress.com/?p=21</guid>
		<description><![CDATA[Social media can be, in many ways, a dream come true.  What brand manager wouldn’t be happy if their brand was so loved that consumers marketed it themselves – something we’ve seen with Nick Haley’s iPod Touch ad and blogs like J. Crew Aficionada?

Indeed, in recent years, we’ve seen brand managers attempt to harness the power of social media by reaching out to natural brand ambassadors and embracing user generated content through crowdsourcing or other means. But as many are realizing, while crowdsourcing can be great (and often times, budget friendly), it comes with its own set of rules. In these types of campaigns, it is the brand manager’s job to give users the tools and opportunities to meet and come together. However, if there’s an attempt to drive them to action or exercise too much control, brands risk major backlash.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=classicnew.wordpress.com&amp;blog=12709276&amp;post=21&amp;subd=classicnew&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://classicnew.wordpress.com/2010/04/05/hands-on-or-hands-off-the-social-media-balancing-act/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/66ad23f911cd65abe3cd74cd17a82ed1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">classicnew</media:title>
		</media:content>

		<media:content url="http://classicnew.files.wordpress.com/2010/04/crowdsourcing-cartoon1.jpg?w=300" medium="image">
			<media:title type="html">crowdsourcing-cartoon1</media:title>
		</media:content>
	</item>
		<item>
		<title>The Social Media Landscape</title>
		<link>http://classicnew.wordpress.com/2010/03/28/the-social-media-landscape/</link>
		<comments>http://classicnew.wordpress.com/2010/03/28/the-social-media-landscape/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 01:22:08 +0000</pubDate>
		<dc:creator>re:think your strategy</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://classicnew.wordpress.com/?p=13</guid>
		<description><![CDATA[Came across this handy chart this morning at CMO.com...

Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=classicnew.wordpress.com&amp;blog=12709276&amp;post=13&amp;subd=classicnew&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://classicnew.wordpress.com/2010/03/28/the-social-media-landscape/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/66ad23f911cd65abe3cd74cd17a82ed1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">classicnew</media:title>
		</media:content>

		<media:content url="http://classicnew.files.wordpress.com/2010/03/cmo-social-landscape-r5.jpg?w=58" medium="image">
			<media:title type="html">CMO-SOCIAL-LANDSCAPE-R5</media:title>
		</media:content>
	</item>
		<item>
		<title>7 ways to grow your Facebook audience on the cheap</title>
		<link>http://classicnew.wordpress.com/2010/03/25/7-ways-to-grow-your-facebook-audience-on-the-cheap/</link>
		<comments>http://classicnew.wordpress.com/2010/03/25/7-ways-to-grow-your-facebook-audience-on-the-cheap/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 12:23:50 +0000</pubDate>
		<dc:creator>re:think your strategy</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://classicnew.wordpress.com/?p=11</guid>
		<description><![CDATA[If you have struggled to connect your customer base to your official page at Facebook, you're not alone. Many brands are finding it difficult to turn customers into fans. Last week, I defined the 4 Cs of scaling your social media efforts (customer support, communication, content, count). While most brands want to scale social media responsibly, there is constant pressure from senior management to grow social media as a marketing channel. This pressure can sometimes lead to hasty decisions and bad investments as brands desperately try to get their numbers up on Facebook.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=classicnew.wordpress.com&amp;blog=12709276&amp;post=11&amp;subd=classicnew&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://classicnew.wordpress.com/2010/03/25/7-ways-to-grow-your-facebook-audience-on-the-cheap/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/66ad23f911cd65abe3cd74cd17a82ed1?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">classicnew</media:title>
		</media:content>

		<media:content url="http://classicnew.files.wordpress.com/2010/03/facebook11.jpg?w=300" medium="image">
			<media:title type="html">facebook1</media:title>
		</media:content>
	</item>
	</channel>
</rss>
